I used to hate writing about myself.
It felt so cringey to write about how GOOD I am at what I do. Especially since I struggled to believe it myself. 😬
Plus, I didn’t wanna seem *braggy* (even though I knew I had to ‘sell myself’ to get clients).
Can you relate?
In my mindfulness teaching days, I literally used to sit for hours wondering what the F to write about my classes. They’re… good?! Pls come to them?!?!
Tbh, this is normal.
After all, people tell us “not to get a big head”.
But when you work for yourself, you HAVE to advocate for how awesome you are. 🎉🎉🎉
Your clients won’t want to work with you if you can’t tell ’em what makes you:
- Better than the competition
- The perfect fit for them
They want to know that YOU KNOW how badass you are at getting mega resultzzzzzz!
So if you struggle to hype yourself up, I’ve got 3 quick fixes for you. 🥰
1. Write as if you’re talking about someone else
This is right outta my own marketing playbook. I write my copy as if I was writing for another copywriter.
It might sound nuts, but it works like a charm! It helps me write freely without ‘downplaying’ myself.
Try it: next time you’re writing about yourself, pretend you’re writing it about a colleague. See if it changes your approach. And thank me later. 😉
2. Let your happy clients speak for you
You’ve probably got a few testimonials under your belt (and if you don’t, it’s time to ask for them, honey!).
Use your clients’ words to write about yourself. Let their glowing reviews do the heavy lifting for you. ⭐️⭐️⭐️⭐️⭐️
Try it: use words and phrases from your client testimonials to rewrite your about page or Instagram bio. Notice how much more confident you sound.
3. Create a ‘hype file’ – and read it every single day
Last week, a client told me she was struggling with imposter syndrome… big time. She’d started second-guessing everything she did and wondering if she was good enough. 😭
Since I’ve been there—maybe you have, too?—I shared how I deal with this: I look at a Google doc with reminders of how amazing I am. It works every time!
Try it: create a doc with lists of testimonials, compliments you’ve received, and your proud achievements. Every time you wonder who the F you think you are, review it and remind yourself of your greatness. 💯
🎉 P.S. — Want me to write your copy for you (so you can take time off AND make more money)?