The client is a local tofu producer whose product is sold in major supermarkets. Their spec brief was to emphasise the protein content of the product to encourage vegan/plant-based eaters “who hit the gym” to purchase a pack of XL tofu.
A secondary aim was to bring attention to the number of different ways consumers could enjoy the product. The tone needed to be fun, friendly, and upbeat.
Note: I also created the ad image for this project.