I’m a pretty fussy eater.
Mostly because I can’t eat anything with dairy 🥛 or gluten 🍞 in it.
(If you’ve ever tried to eliminate these from your diet, you’ll know how much of a pain in the arse it is… *especially* when your friends cook dinner.)
But honestly, the pain is WORTH IT.
I used to be sick. Like, all the time.
I felt tired every minute of the day. My skin was covered in acne. I had too many digestive problems to count.
My doctor was basically on call—I was in her office every other week. 🤢
Then, one day, I decided I needed to do something. So I booked in to see a nutritionist.
He told me to get a blood test to see whether I had any food intolerances before we started working together… and wouldn’t ya know?
I had 9. 👀
After I got my results, he supported me to eliminate these nasties from my diet.
And I’ve literally been a different person ever since!
- I lost 20kg in weight 🤸♀️
- My skin cleared up (although I do still get the occasional breakout) 🤩
- All my symptoms completely disappeared 🎉
Since then, I’ve never stopped yapping on about the intolerance test I took.
Any time anyone comments on how much I’ve changed (like the fact I actually eat vegetables now🥕🥦) or talks about their symptoms, I tell them about this test.
I’m basically an unpaid marketing machine for the testing company!🤣
This is the power of word-of-mouth marketing.
No matter what you sell—whether it’s a product, service, or an idea—the #1 way to get more people interested in it is to encourage your current clients and customers to tell their friends.
Cos let’s face it, people *trust* their friends.
They know their friends don’t have any kind of ‘agenda’, other than to help you out.
I mean, I probably got the intolerance test company 15-20 additional clients, just because I freakin’ love what they did for me.
So how can you encourage people to do this?
- Deliver outstanding service. This is key. If you miss the mark on this, you’ll get people talkin’, alright… but it won’t be what you wanna hear.
- Actually ask for referrals. People naturally recommend stuff they love, but often only when it comes up in conversation. So ask your clients and customers for referrals directly (you never know, someone might come to mind for them).
- Offer an incentive. It’s always nice to thank clients who help you grow your business. A great way to do this is to offer a gift when they do refer someone—a gift card, $$$ cash, % discount on future products/services—and maybe an incentive for the person they’ve referred, too.
Remember, the people you serve are the lifeblood of your business.
👑 Treat ‘em like royalty, and watch the word-of-mouth referrals roll in. 👑