This is an unpopular opinion in the marketing world, but…
You DON’T have to ‘be everywhere’.
There, I said it.
You DON’T have to have a huge Instagram following *and* an awesome YouTube channel *and* a thought-provoking blog *and* a popular podcast… or any of the other stuff we constantly get told we need.
Unless you have a full team of people helping you out, it’s just not feasible.
(There’s a reason people hire social media managers, video editors, and copywriters. These jobs require tons of time, experience, and expertise.)
My advice to you? Pick one platform and marry it. 💍
Learn everything you can about how to reach new people there. Add insane amounts of value to your audience. Choose quality over quantity—and give yourself permission to do one thing really fucking well.
Once you’ve got it nailed, move on to another platform (if you want).
Remember: YOU get to decide how to run your business.
You get to make your own rules about how—and where—you show up. ❤️
That’s the whole point anyway, right?
🎉 P.S. — Want me to write your copy for you (so you can take time off AND make more money)?